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Industry Veterans Join StrikeIron Executive Team

Addition of New Executives Adds to Company’s Forward Momentum in the Emerging Data as a Service Field

StrikeIron Inc., the leading provider of Data as a Service, facilitating the consumption and distribution of live data and business functionality over the Web, today announced industry veterans Robin Griffin and Brett Farabaugh have joined its executive team.

“We could not have asked for better candidates with more relevant experience. With the background and proven leadership abilities that both Robin and Brett bring to the table, they are sure to have an immediate impact on StrikeIron’s success,” said Bob Brauer, CEO and president of StrikeIron.

Robin Griffin joins StrikeIron as vice president of marketing. She has over 15 years of leadership experience in product development, building and guiding the successful design of next generation products, platforms and partner solutions. Ms. Griffin’s ability to identify "what's next" and evangelize emerging technology has generated hundreds-of-millions of dollars in revenue for world-class companies, including Dun & Bradstreet (D&B), Sun Microsystems and Bell Atlantic/Tele-TV. This track record has allowed her to create highly-visible strategic alliances with industry leaders and recruit key partners to open new marketing and distribution channels.

“It is a perfect time to join StrikeIron. Business more than ever needs fast, easy access to high quality data. Offering premium data services fills a real need in the market and I am excited to have the opportunity to apply my knowledge and experience to build on the success that StrikeIron has already achieved,” stated Robin Griffin, vice president of marketing at StrikeIron.

Mr. Farabaugh joins StrikeIron as chief financial officer. He has a diverse background in working with entrepreneurial companies in both the public and private arenas. His experience includes financial management, analysis and reporting, initial public offerings and other exit strategies, extensive due diligence related to investment and acquisitions and fundraising in both the public and private markets. Prior to joining StrikeIron, Mr. Farabaugh was vice president, finance and served as the chief financial officer for Icoria, Inc. (formerly Paradigm Genetics, Inc.), a publicly traded biotech company that was sold to Monsanto in 2005.

The StrikeIron Web Services Marketplace offers over 100 data services for the eCommerce, Finance, CRM, Data Quality and Business Intelligence markets, providing access to diverse data sources in a secure, consistent and scalable manner. StrikeIron also provides products and services that allow business users, developers, and partners to easily and rapidly access data to integrate into any application or Web site.

About StrikeIron

StrikeIron is the leader in Data as a Service(DaaS), facilitating the consumption and distribution of live data and business functionality over the Web. The company’s breakthrough Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows end-users and ISVs to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions as well as a set of products and tools to simplify and accelerate the consumption of data such as StrikeIron’s SOA Express, enabling business users to access live data via front office applications. StrikeIron services over 600 customers and partners such as BEA, IBM, Honda Europe, D&B, Time Warner, Siemens, Nike, Kenwood, and Exclusive Resorts. For more information, visit www.strikeiron.com.

###

StrikeIron, StrikeIron Web Services Marketplace, StrikeIron Marketplace Powered and Web Services Marketplace are trademarks of StrikeIron, Inc. All other brands or product names are the property of their respective holders.

Posted: Tuesday, May 22, 2007

By: StrikeIron, Inc.

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