If you attended the SOA Executive Forum on March 16th in San Francisco, I would like to know what you thought of the speakers and the overall content of the conference.  I personally thought the sessions did not go into enough detail about the SOA architectures the companies have achieved – in particular, what some of the challenges they faced were, how they tackled security, who decided on the “payload” and its “definition” and how everyone agreed on it, etc.

What struck me as completely inappropriate was how BEA shamelessly plugged its own products following the keynote session.  All the people I spoke to at the conference agreed with me on this…